InterNET MARKETING GUIDE

BY: C. Tito Booth

Introduction.. 6

Forget everything you’ve heard before! 7

Do you have what it takes to be an e-entrepreneur?. 8

The Internet—Your business tool. 8

The right product sells itself. 9

The eternal, changing business plan.. 9

The benefits of Internet Marketing – Why is Internet marketing effective? 10

1. Getting Started.. 14

1.1 Making your website attractive, interesting, engaging and interactive 14

1.2 Navigation.. 15

1.3 Defining a Usable Site. 17

1.3.1 Good Content 17

1.3.2 Ease of Access to Information. 18

1.3.3 Quick Access to Information. 18

1.3.4 Cleanly Designed Pages. 18

1.3.5 Download status. 19

1.3.6 Usability Problems. 19

1.4 Building Interactivity and Personalization.. 20

1.5 Graphics. 20

1.6 Webcopy.. 20

1.7 Choosing a Domain Name. 22

1.7.1 Using expired domains to skyrocket your traffic.